Julius Meinl
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Meet the Next Generation of Tea: Matcha & Hojicha
Step into a world of vibrant colour and warm roasted aromas. Matcha and Hojicha, two fascinating expressions of Japanese tea culture, are bringing fresh energy to cafes, hotels and restaurants worldwide. Julius Meinl offers these products in certified organic quality. With their deep roots in tradition and their perfect suitability for modern menus, they invite guests to discover something extraordinary in every cup.
Green that catches the eye. Flavour that stays.
Matcha is a Japanese green tea with vibrant colour, a velvety texture, and distinctive umami notes. Our ceremonial-grade Matcha is sourced from Japan and finely milled into a vivid powder, delivering an intense, harmonious flavour with a subtle natural sweetness. Each cup invites a moment to pause and enjoy, whether served as a classic Matcha Latte, a chilled signature creation or blended into smoothies and seasonal specials. Matcha adds a premium dimension to any outlet menu, offering both versatility and quality.
Our Matcha is carefully milled in Japan by experts, resulting in a smooth texture and a refined, harmonious flavour in every cup. This dedication to craftsmanship enables our partners in the hospitality (HoReCa) sector to offer their guests classic Matcha beverages and creative recipes of the highest quality. Matcha combines a refined, smooth taste with a natural lift. It appeals to a new generation of tea lovers and adds a vibrant colour and a modern touch to the beverage menu.
Hojicha, a new taste for mindful moments
While Matcha is already widely recognised and appreciated, Hojicha offers an equally exciting experience. Its distinctive flavour profile invites guests to slow down and enjoy moments of mindful relaxation. For those who love Matcha, Hojicha brings a new and exciting twist to menus across the hospitality (HoReCa) sector.
Through a gentle roasting process, the leaves develop warm, mellow and nutty notes with a subtle hint of caramel, a smooth, rounded texture and very low bitterness. Hojicha is particularly well suited for relaxed moments and can be served as a premium hot or iced drink.
Adding Matcha and Hojicha to your menu becomes seamless with the right support. We offer flexible, market-oriented solutions, including selected point-of-sale materials to encourage trial, professional guidance and training on both tea specialities, as well as inspiration for drink recipes and menu concepts. For consistent results in professional environments, the Julius Meinl Matcha Shaker ensures smooth and reliable preparation while simplifying the process and saving valuable time, making it ideal for high-rotation outlets.
Supporting success in every cup
A new chapter for modern tea culture
Matcha and Hojicha reflect a refined tea culture that brings heritage and innovation together. For hospitality partners, these two trendy new products offer the opportunity to surprise guests, differentiate their menus and create memorable moments with every cup.
READY TO ELEVATE YOUR MENU?
We help HoReCa partners serve memorable tea moments that complement any menu or guest experience.
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