Julius Meinl

Our Responsibly Selected Coffee Initiative

Enjoying a cup of Julius Meinl coffee is about more than just taste; it's knowing you're contributing to our Responsibly Selected Coffee Initiative.


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At Julius Meinl, 'Responsibly Selected Coffee' means that the green coffee beans we source for roasting in our production plants in Vienna and Vicenza comes from farmers complying with sustainability schemes recognized by the Global Coffee Platform (GCP) as aligned with its Coffee Sustainability Reference Code. The Code establishes a common baseline for more sustainable coffee production across environmental, social and economic dimensions. It includes critical requirements that all aligned sustainability schemes are expected to meet, covering areas such as protecting forests and other natural ecosystems, prohibiting child and forced labour, safeguarding workers’ health and safety, and complying with applicable laws. In addition, the Code includes continuous improvement practices, encouraging efforts in areas such as soil health, responsible water use, biodiversity conservation, farm management and record-keeping. Through its Equivalence Mechanism, GCP assesses whether sustainability schemes align with the Reference Code and meet additional criteria on governance, assurance, traceability, data management and claims.

Learn more about the Coffee Sustainability Reference Code 




Responsibly Selected Coffee


From 2026, all green coffee beans sourced for roasting in our production plants in Vienna and Vicenza is sourced through GCP-recognized sustainability schemes.


This excludes a limited number of locally sourced products in selected markets and externally sourced items such as instant coffee, which fall outside the scope of this commitment at the moment.

A New Milestone for Our Green Coffee Bean Sourcing



As part of our ongoing due diligence process, we collaborate with the non-profit organization Enveritas to conduct regular field assessments across a sample of our coffee supply chains. These assessments focus on identifying remaining challenges and areas for improvement.

Coffee Supply Chain Due Diligence

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Julius Meinl Generations Programme  


The Generations Programme provides tailored support to a selected number of coffee farmers, with the goal of helping them establish viable, long-term coffee businesses. The projects within our Generations Programme, currently active in Colombia, Uganda, India and Honduras, aim to support selected farmers’ income opportunities by sharing methods to improve coffee production efficiency and profitability, while also providing tools for income diversification and promoting good agricultural practices.


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Collaborating for the Future of Coffee


At Julius Meinl, we work to support more sustainable coffee and tea supply chains by collaborating with a selected network of partners, including suppliers, NGOs, farmer organisations, roasters, community initiatives and public-sector stakeholders in coffee origin countries. These partnerships are designed to support targeted initiatives that contribute to positive developments in specific areas of the value chain where we are directly engaged, rather than representing full coverage of all supply chain actors or regions.


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More information for B2B customers


If you are a business partner or B2B customer, you can find further information like our sustainability report, EcoVadis rating and policies here


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